No one complained. Two popular design blogs have written extensive posts about the story, so I’ll just link to them: Idsgn has a good article about the reactions of Gap’s executives or AIGA president. Rebranding's Catch-22: New Gap Logo Brings Out Fans of the Old Logo. Ironically, Gap itself is considering to turn to crowdsourcing. Designer Daily is a place for designers to find inspiration, resources, and thoughts that will be useful to their daily work. 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When do states certify their election results? (Click to enlarge the image at right and the difference becomes obvious.). Gap's official Facebook account has more than 720,000 fans and has been the main channel through which the company has posted updates and responses to the criticism regarding the new logo. posted Oct 14, 2009, 11:16 PM by Hey Its Done Innovative Publications, Inc [ updated Oct 7, 2010, 9:56 PM] After quietly viewing the posted new logo on Gap… Did Sales Decline Trigger The Gap's Disastrous New Logo? ... "The 2009 redesign … ISO50, is running a redesign contest with dozens of submissions already envisioning how a new Gap should look. It is maintained by Mirko Humbert, a Swiss graphic and web designer. But before leaving for the US, a wise man told me that going to the US is like getting on a train in Mumbai, it's a struggle to get in. I personally think that the whole Gap logo ordeal has been taken far past the realms of where it should have been; however, it really is to be expected because when one person gets outraged about something in the news, it seems to be contagious. Gap is now trying to engage with the consumers for suggestions to avoid the continued backlash around this redesign which took place in the name of ‘modernisation’. News provided by The Associated Press. It seems Gap North American president Marka Hansen got her desire to make the logo "more contemporary and current" after all, just not quite the way she thought she would. Read more about it on: Adage FastCompany ISO50 NyMag Huff Po Brand Channel. Copyright © 2020 CBS Interactive Inc. All rights reserved. The Gap (GPS) logo saga has a final, unexpected twist: The "old" logo that was recently restored to its rightful place after a widely panned redesign has itself been slightly redesigned. Gap Logo Redesign Photo credit: Vanity Fair . ICE Limitations. In fact, the old treatment with its uneven lettering suddenly makes no sense at all next to the new-old logo's typeface tummy-tuck. Logo redesign is closely aligned with branding and any negativity around brand symbol sure hurts businesses very hard. Get the latest breaking news delivered straight to your inbox. Gap's official Facebook account has more than 720,000 fans and has been the main channel through which the company has posted updates and responses to the criticism regarding the new logo. Complete Dismay lol! 02-24 11:06 PM. The companies essentially kept the essence of their original brands and gave them a new haircut. He is also a graphic designer and the founder of WP Expert. Powered and implemented by FactSet. Legal Statement. Gap clothing company has ditched its new logo after only one week, due to an online backlash. If I was The Gap I would have countered the backlash by changing my logo to this. Gap unveiled their new logo few days back that nobody seems to like – designers to consumers alike. © 2010 CBS Interactive Inc. All Rights Reserved. / MoneyWatch. Gap Logo Redesign images Gap logo redesign escapade ; Update: The original Gap logo; return_to_india. I don't know if anyone of you has ever gotten on a rush hour train in mumbai. I’m completely stunned to see this redesign getting approved and released for a brand that took more than 20 years to build and doing business over billions of dollars a year! Now, they're all the same height: New logo: http://blog.iso50.com/2010/10/06/gap-redesign-contest/ On BrandNew you can read an extensive post about the attention the redesign got from the web and the designers reactions to it. logo that was recently restored to its rightful place, logo changes that have taken place at Google and Starbucks, 5 Things the Gap Logo Flip-Flop Can Teach You About Branding, Decoding The Real Reason Why Gap Changed Its Logo.
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